Blog // Connect South Carolina

Futbol frenzy brings boost to TV & Online Traffic

By Jennifer Cobb

One week ago today, FIFA’s World Cup 2014 kicked off in Rio De JaneiroBrazil, with Brazil besting Croatia by a score of 3-1. The exciting news for those in tech, television, and online is the fact that this year’s World Cup digital viewing will top the 2010 event, when ESPN3.com delivered 15.7 million viewing hours, and Univision pumped 10 million hours of live video via UnivisionFutbol.com.

ESPN and Univision are leaders of the digital field for this year’s World Cup, as both will live-stream all 64 matches of the tourney, including the July 13 championship, available to most U.S. pay-TV subscribers on the Web and via apps.

ESPN will also provide alternate camera angles to digital viewers, and the cable provider will cater to fans worldwide with the redesigned ESPN FC website and newly launched app, loaded with real-time news, scores, and highlights.

Digital viewers watching the Tuesday World Cup match game between Brazil and Mexico, which ended in a 0-0 tie, delivered the highest World Cup traffic peak on the Internet thus far with 4.59Tbps, according to Akamai Technologies. Akamai provides content delivery services for many of the global media companies that are covering the World Cup online.

The 2014 FIFA World Cup epitomizes the shift in how fans are keeping up with sporting events both at home and away. For ESPN and Univision Communications, the two U.S. nets carrying the global football fiesta, the event will serve as more proof that live video distribution available on Web and mobile is an inextricable part of the TV business model.

To view the schedule of the World Cup 2014, click here!

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